Become a Master of Graphic Design

Graphic design is a creative process that combines art and technology to communicate ideas. It is the process of communicating visually using typography and images to present information, usually used whenever visual intricacy and creativity are needed to present text and imagery. It can also be applied to the layout and formatting of educational material to make the information more accessible and more easily understood.

Designing a masterpiece graphically is the art of combining text and graphics to communicate an effective message. It is primarily used in the design of logos, brochures, newsletters, posters, signs, and other type of visual communication. Graphic design is the use of words and images to pass on information or to create a certain visual effect. This art form is sometimes referred to as commercial art because of its application to advertising and its vital contribution to business function.

Graphic design practice embraces a range of cognitive skills, aesthetics and crafts, including typography, visual arts and page layout. Graphic designers have a unique ability to sell a product or idea through effective visual communications, and are asked to perform the difficult task of being creative every single day.

Combining visual communication skills with the interactive communication skills of user interaction and online branding, graphic designers often work with web developers to create both the look and feel of a web site and enhance the online experience of web site visitors. Color is also another powerful way of helping users find their way around a site, and color coding sections of the site helps users identify where they are.

Graphic design adds a visual and emotional context to the purely cognitive text on the site. The primary tool for this art form is, of necessity, the creative mind. With the advent of computers and software applications, the task of the designer has become a little easier, as these have provided more effective production tools than traditional methods. It is a creative profession and things that were once only conceived in the mind are brought to life through skills and imagination.

There is a downside to the inclusion of graphic design on websites. Many designers have tried to force the Web to be what it is not, creating ineffective and sometimes unusable websites. There is a tendency to forget that words, and not images, are the building blocks for the vast majority of websites. People are strongly visually orientated, and their response to the website’s aesthetics and visual structure plays a strong part in how they interact with it as a whole.

The mid 1980s heralded the arrival of desktop publishing and the introduction of graphic art software applications. This introduced a generation of designers to computer image manipulation and 3D image creation that had previously been a tedious and intensive process. Today’s graphic designers often use desktop publishing software and techniques to achieve their goals.

Graphic design requires that the advocate must continually keep up to date with the development of new and updated software, usually either on their own or through software training programs. Contrary to popular belief, anybody with the right software can not necessarily do it, creativity is the biggest attribute that needs to be added.

Graphic design is not just a case of being fluent in some type of software, but also about communication, solving visual problems, and imagination. The tools that are now available do not detract from the need for creative imagination, rather just make the performance of the task easier, and perhaps open the floodgates to applications that may have been out of reach previously.

Finding Jobs In The Freelance Art Market

The concept of the starving artist living in a cold walk up apartment has been around a long time. In the days of Michelangelo, Da Vinci and Goya, artists could be considered freelance, unless they could find a wealthy patron to support them. Today, there are many freelance art jobs available if you know where to look. The Internet affords the opportunity to post requirements for all sorts of jobs. Jobs in the field of art are just one example of the kinds of positions you can find on the freelance sites.

Artists in various fields are needed. Graphic arts are used in designing websites, newspaper ads and other advertising flyers and brochures. Artists may bid on a single job or a series of jobs from one employer. Often these jobs are to complete a single project with the promise of more if the outcome is satisfactory.

Artists who bid on freelance jobs generally must dedicated to working without direct supervision. They must be able to translate a mental picture of someone else into a visual image that meets the specifications. Often deadlines are short and the pay per work may be limited. Because the work is contracted using the internet, a competent graphic arts designer can live and work almost anywhere.

Freelancers may choose to bid on jobs in public art projects. There are a few available. When a government organization calls for proposals on projects, they often represent a sizable amount of work to prepare. A large mural, for example might cover the side of a building. This type of project would require approval from a committee that would approve the original concept. The artist would be responsible for bringing it into being within the allotted budget amount.

Artists are used in other forms of media. Photography jobs can be found just watching for news shots and sending them to newspaper. Some artists now are developing websites that are a collection of photos. They sell these images to others for a price. The copyrights are passed to the purchasers upon remittance of a small fee. You can find images from real life and abstract images online in gallery collections.

Freelance artists work in legal settings where a full time employee is not possible or necessary. An example would be a police sketch artist. An artist might provide images during a news report from a courtroom where cameras are not allowed.

Apply Graphic Arts Principles When Designing Your Resume

Human beings are affected by aesthetics: nice looking anything grabs our attention. That is why one book warrants your picking it up while browsing, and another doesn’t. Keeping basic principles in mind when creating your resume will ensure your resume warrants a good look while the next one gets passed over.

KISS Principle
The “keep is simple” idea applies to resume design. In one to three pages you will be listing an unbelievable amount of information. If you don’t keep the design simple, you will lose your reader’s attention. Stick to one font, one design element, one set of structural changes.

Make it easy on yourself, and stick to one font. This eliminates a problem often seen in home-crafted resumes: inconsistent use of fonts. Use only fonts that are universally available. If you go fancy, you run the risk of your resume becoming seriously reformatted at the recipient’s end, sometimes scrolling to an unintended multiple of pages. Size of font will depend on the font itself. For example, Arial is fine in size 10, whereas Garamond in 10 is almost illegible. Use your judgment.

Maintain the same font size and style for all similarly purposed entries. For example, if you are adding a one-line description of your past employers, and you italicize the first, continue this pattern.

Refrain from overdoing capitalized or italicized fonts as both can be difficult to read in saturation.

Coordinate Your Documents’ Appearances
Borrow an idea from professionals: coordinate your resume, cover letter, and reference page so that all maintain the same header, font, margins, and design element. An easy way to stand out.

The Four Principles: Proximity, Alignment, Repetition, Contrast
Closeness implies a relationship. Proximity refers to related items being grouped together. This creates one visual unit and organizes the information for the eye of the reader.

Scattered information may reflect an unorganized mind. Alignment creates a clean look by purposefully positioning each entry on the page eliminating an arbitrary, scattered look. Stick to a left aligned, centered, or right aligned layout.

Too many knickknacks in a house turn off home-buyers, and too many graphic elements will distract a resume reader. Repetition strengthens a cohesive look, and enhances organization. Stick to one element, one font, one structure and repeat throughout.

Sameness equals dullness, and you don’t wish to come across as dull and uninspired on your resume. Contrast adds interest, and eliminates confusion. If elements are not the same in function, make them quite different. For example, contrast heading font size not by just one size, but by a few.

Going to a Good Graphic Design School Helps You Succeed in the Competitive Field of Graphic Arts

Graphic designers are the talented forces behind the ads seen in magazines, websites, billboards and various other visual displays. There are jobs for graphic designers in a wide array of industries. Where you decide to apply your creative skills depends on individual preference. The field has opportunities available areas from film to doing printed advertisements.

The role of a graphic designer is to create graphics that visually communicate the intended purpose to the viewer. These individuals possess natural skills in art as well as trained skills acquired through a school program. The classes will teach a variety of techniques used with computer and hand tools. There are degrees as well as certification programs available to become a graphic designer. There are also programs offering degrees from online learning facilities.

The degree you receive will not guarantee you a position in the field of your choice. It will, however, prepare you for the knowledge needed to succeed in fields such as marketing or film. Most graphic designers have enjoyed art of some form and have practiced perfecting their skill from as early as elementary school.

Taking graphic design courses will provide you with the options available in the field and prepare you for a career. The modern day graphic designer utilizes the use of a computer for the majority of projects required in the field. Classes will provide direct instruction for using design programs and creativity to move ahead in the field after graduation.

Even though the majority of art produced is done with a computer program this is an extremely creative field to be employed in. When you work as a graphic artist you will need to be consumer oriented. If you choose to work in advertisement the graphics produced should be appealing and grab the consumer’s attention. If you choose to work as a freelancer, you will need to produce excellent work as well as be open to client recommendations and changes.

Going to school and getting a degree in design is a must for anyone serious about this kind of career. When researching school options, it should not be a program for fine arts, but one that is designated for graphic design. Many schools work with students to help them find employment during and after graduation with a company desiring a graphic design artist.

This is a college or university degree; therefore, if you are concerned about how to finance it know that there are grants, loans and scholarships available to finance your education in graphic design. It is an extremely competitive field so choosing the college to attend may play a crucial role in the positions you are offered upon graduation. Your portfolio is extremely important in the field and should include work you completed while in school as well as any small independent jobs you have done outside of class. The best kind of reference is one where you may find permanent employment. In other words while in school should you have the opportunity to intern at a company, take the chance.

A basic degree will earn you an average of fifty thousand per year, give or take a few thousand; however, with experience and a more advanced degree the earning potential increases to approximately eighty thousand or more per year. If you have a goal to be employed in a field of work you love and admired, it is important to get a great education in the field in order to excel in your field.

The demand continues to increase for graphic artists as advertisement continues to change and develop, however, as the need for a great graphic artist increase as does the completion for employment. Getting into a program that teaches you the must have bits of information needed for getting the job of your dreams is crucial. Rather you want to be in animations or print advertisements choosing a graphic arts program is the first step.